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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  权威机构中怡康报告:天猫继续扩大家电趋势品类领先优势

                                                  近日,赛诺、中怡康、ECdateway三大权威数据机构先后发布了2018上半年中国手机、家电市场发展报告。三大报告均显示,上半年天猫数码家电增势强劲,增速稳居全网第一。与此同时天猫宣布,2018下半年将首发60万款数码家电新品,继续扩大行业优势。

                                                  9日,手机市场权威调研机构赛诺发布的《中国手机市场发展趋势报告》显示,2018年中国手机市场整体仍呈下跌趋势,但天猫仍以45%的增速稳居第一,大幅领先行业整体增速。赛诺市场研究副总经理姜博指出,以天猫为代表的电商市场已经成为手机市场稳定重要的渠道,预计高峰换机周期将于下半年集中爆发。

                                                  同日,家电权威调查机构中怡康发布的《中国家电市场发展趋势报告》显示,2018上半年家电市场零售额规模将达到近5000亿,天猫稳坐家电趋势品类的引领平台,领衔线上增长。具体表现在以人工智能电视、激光电视、扫地机器人、养生壶、破壁机、洗碗机为代表的家电呈?#25351;?#36895;增长,满足了消费从基础需求向“美好生活”需求。

                                                  10日,ECdataway数据威电商大数据显示,今年618天猫在3C数码家电品类取得优势,京东家电3C增速已落后天猫12个百分点。同时,天猫在中高端机型销售方面优势显著,618单品销量TOP10手机,天猫集中在iPhoneX、小米8等中高端手机,而京东集中在红米5、荣耀畅玩7c等千元及以下的机型。

                                                  分析人士认为,得益于天猫今年在3C家电领域的频频动作,越来越多品牌商发力天猫。天猫通过打通闲鱼、支付宝、优酷等用户消费场景,降低商家获客成本,通过供应链金融服务,让商家销售回款时长缩短一半以上,建立了消费电子行业最佳经营平台。

                                                  同时,天猫成立IoT部门、天猫新品创新中心等,通过阿里生态内的云计算、大数据、AI技术等能力,赋能品牌“C2B新制造”,不断帮助品?#21697;?#21270;新物种,把握消费升级需求。未来更多的品牌将借助天猫实现“数据造机”。

                                                  此外,天猫在行业中推出的试用30天满意后再付款“先享后付”、新品首发“零时差”开箱等创新模式,也赢得了用户口碑。

                                                  8月13日,天猫宣布,2018下半年将首发60万款新品数码家电,包含苹果、三星、华为、小米等品牌的重磅新品,扩大新品首发优势。目前,近2万个数码家电品牌已在天猫开设旗舰店,日均发布新品超3000款,天猫将与品牌共建新品首发战略平台。随着消费的不断升级,天猫新品首发主阵地的角色正在越来越清晰。


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