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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  CNNIC:2018上半年电商零售额4.08万亿,同比增长30.1%

                                                  新零售8月21日,中国互联网络信息中心(CNNIC820日在京发布第42次《中国互联网络发展状况统计报告》。报告显示,2018年上半年全国网上零售额达4.08万亿元,同比增长30.1%。这一数据相比2017年同期有所下滑,但仍反映出中国电子商务处于高增长轨道。

                                                  报告还显示,在上半年4.08万亿元的零售总额中,实物商品的网上零售额为3.13万亿元,同比增长29.8%;这一增速比同期社会消费品零售总额增速高出20.4个百分点。换句话说,线下零售同期增速为9.4%,亦可见电商仍然保持着对线下零售的高增长态势。

                                                  数据还显示,2018上半年实物商品网上零售额占社会消费品零售额的比重为17.4%,这意味着截至上半年,每100元社会消费品的支出中,就有17.4元是通过电子商务完成的。

                                                  进一步的数据也显示,电商已经成为拉动社会消费增长的主力军,这一期间其对社会消费品零售总额增长的贡献率为46.4%,有力地拉动了消费增长。

                                                  报告总结了电子商务保持稳定高速增长的意义,称其在协调供给侧结构性改革、拉动就业、助力乡村振?#35828;?#26041;面发挥重要作用。

                                                  相应地,电商平台在2018年上半年也收获颇丰,报告显示1-5月全国电商平台的收入为1164亿元,同比增长39.1%。与2017年同期的较大波动幅度相比,2018年电子商务平台收入增速保持稳定,呈现快读增长态势。

                                                  这一高增速态势与阿里巴巴等主流电商平台的表?#26234;?#20110;一致。根据阿里巴巴公布的2018财年第四季度(201811—331)报告,该季度阿里巴巴核心的电商收入达512.87亿元,同比增长62%


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