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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  亚马逊B2B业务销售额将超100亿美元 三年破100亿增速惊人

                                                  新零售9月12日,据外媒报道,上线仅有3年的亚马逊面向企业和机构买?#19994;?#19968;站式商业采购站点Amazon Business今年销售额预计可达100亿美元,这预示着该电商巨头在美国政企客户之间的认可度进一步提升。

                                                  亚马逊周二发表博文,披露了上述最新的销售额预期数据。亚马逊还称,这个站点购买产品的商业用户已达数百万,其中包括财富100强企业中的55家。

                                                  资料显示,Amazon Business于2015年上线,取代了亚马逊自2012年开始运营的Amazon Supply服务。一年后,亚马逊披露信息称Amazon Business销售额超过了10亿美元。如今三年将超100亿美元,这表明改B2B业务与亚马逊旗下其他任何业务部门相比,增长速度都是可圈可点的。

                                                  按时间跨度来看,亚马逊消费者市场业务销售额从10亿美元增长至100亿美元用了7年时间,AWS销售额也直到2016年才突破100亿美元关口,此时距此服务上线已有10年时间。而B2B业务Amazon Business将只用三年。

                                                  投行Baird分析师科林·塞巴斯蒂安(Colin Sebastian)周二发布研究报告称:“我们认为,亚马逊B2B业务拥有规模超过核心B2C(企业到消费者)业务的长期潜力,而很多投资者都还低估了这个机会。”

                                                  亚马逊?#26500;?#24067;数据称,Amazon Business平台上的企业卖家已达“数十万”,其100亿美元销售额中半数以上都来自于第三方商家,剩下不到50%属于平台自采自营。

                                                  ?#36824;?#26032;零售注意到,亚马逊面向政企的B2B业务快速增长带来的并非全是好消息,有媒体和机构就开始抱怨该公司与美国地方政府签署的采购合同存在猫腻。据非营利组织“地方自立协会”进行的一项研究结论认为,如果从亚马逊购买用品,一个加利福利亚学区将需要多支付10%-12%的费用。

                                                  这似乎陷入了“规模不经济”“普而不惠”的悖论,?#28304;?#32654;?#25105;?#21592;马克·华纳(Mark Warner)最近就在平台技术监管白皮书中指出,这些平台的规模使用户社会面对不利的因素。这一调查及?#26376;?#30340;背后,是越来越多美国地方政府转向亚马逊服务,寻求规模化、一站式的采购服务。

                                                  如此看来,到?#36164;?#39640;度垄断形成规模带来普惠效应,还是充分竞争通过竞价催生合理价格,看来事情没有那么简单。可预见的是,掌握用户和数据的大平台若不?#26376;桑?#21017;政府将发挥更多作用。

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                                                  2018-12-28 标签:

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