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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  YouGov:2018年美国口碑排行榜

                                                  YouGov:2018年美国口碑排行榜

                                                  在美国品牌口碑排名上有一位新的领导者,它并不是亚马逊。根据YouGov对1,630个品牌的调查,今年Band-Aid成为口碑榜的首位,去年Band-Aid排在第二位。USAA则跌至第三位。

                                                  口碑榜衡量了客户推荐1,630个主要品牌的可能性。分数是通过询问受访者是否向朋友或同事推荐过品牌或者告诉朋友或同事避开该品牌来确定的。得分范围为-100到100,0代表中间位置。

                                                  Band-Aid得分74.2,排名第二的品牌为Netflix,得分71.7。

                                                  此外,Band-Aid在YouGov品牌健康排名中也处于领先地位,这结合了消费者对品牌质量、价值、满意度和声誉的看法,以及对品牌的印象和推荐品牌的倾向。

                                                  同时,口碑榜第二名Netflix作为今年价值增长第二快的品牌在千禧一代中拥有最佳口碑,而且是客户最忠诚的第四大品牌。

                                                  在口碑榜上排名前五的还有John Deere(70.6)和Wegman(70.5)。亚马逊的排名则降至第六位,得分69.8,去年则排在第三位。

                                                  最后,瑞银则成为口碑改善最大的品牌,得分从25.7增长至35.8分,同比增长10.1个百分点。三星也进入口碑改善最大的前十个品牌,得分64.2,比去年增长7.1个百分点。

                                                  YouGov:2018年美国口碑排行榜

                                                  新零售.com原创编译自:YouGov 非授权请勿转载

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