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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  Gartner L2:苹果登陆亚马逊有利于提升品牌可见度

                                                  ????????本月早些时候,亚马逊和苹果达成了一项协议,确立了两个品牌在各自行业的主导地位。Apple将在美国、英国、法国、德国、意大利、西班牙、日本和印度的亚马逊市场正式上市其产品,即世界上最有名的奢侈品牌登陆全球普及度最高的电子商务平台。

                                                  ????????这将扩大Apple在电子零售商中知名度。根据Gartner L2的数据,在此之前,Apple在亚马逊上的可见度只有2%。其中大多数结果是第三方供应商销售的配件和翻新?#21482;?#36825;种合作伙伴关系可以帮助Apple阻止这些第三方经销商在亚马逊上利用其品牌名称,以及消除假冒商品。

                                                  ????????在可见性方面,Apple受益于成为亚马逊最新成员,因为它将继续为假日购物季注入活力。三星在亚马逊购物广告中的可见性是5%,而联想则是4%。

                                                  Gartner L2:苹果登陆亚马逊有利于提升品牌可见度

                                                  ????????调查还发现,Apple已经出现在5%的亚马逊电子?#22987;?#33829;销主题中。通过新的合作伙伴关系,Apple在亚马逊的营销内容中的含量只会上升。

                                                  Gartner L2:苹果登陆亚马逊有利于提升品牌可见度

                                                  ????????这种合作伙伴关系证明亚马逊认识到其自有品牌策略在智能?#21482;?#24066;场是失败的。iPhone是无法模仿的,亚马逊的Fire?#21482;?#26159;无法胜过iPhone的。

                                                  ????????然而,亚马逊并没有完全让步。电子商务巨头将不会提供HomePod,因为它与亚马逊的Echo产品线直接竞争。

                                                  ????????新零售.com原创编译自:Gartner L2 非授权请勿转载

                                                  标签:亚马逊苹果

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