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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  多点Dmall搭伙百益集团 瞄准三四线城市市场

                                                  【亿邦动力讯】12月26日消息,日前,多点Dmall与百益集团达成战略合作。四川成都地区主力门店天府长城店将在元旦期间完成重装开业,同时上线多点Dmall智能购业务。未来,双方将基于会员、支付、商品等多个?#26041;?#36827;行系统接通和数字化管理。借势数字零售的发展,多点Dmall业务覆盖范围进一步向三四线城市深入。

                                                  据了解,百益集团始建于1992年,目前已形成连锁超市、百货商场、商业地产、医药、餐饮酒店、跨境电商、现代农业等七大核心产业,地域分布于西藏、甘肃、四川、海南四省,集团总部位于成都环球?#34892;摹?/p>

                                                  目前百益超市拥有近1000余家门店,其?#24418;?#34255;门店900余家,大型卖场10家。2012年起开拓海南市场,现海南超市门店100家,2018年新拓展门店100家,现正放眼甘肃市场。整体格局上,百益超市已经形成了以拉萨为重点,面向四川、海南、甘肃等内地纵深发展的态势。

                                                  对于本次合作,百益集团相关负责人表示,零售行业正在经历着骤变,技术驱动重构了消费者、商品、线下门店的关系。选择与多点Dmall共同探索数字零售转型之路,这对于互联网基础薄弱的三四线城市顺利实现数字零售变革并长期?#34892;?#36816;营下去非常关键。

                                                  在深耕下沉渠道的打法上,多点Dmall已经与武汉中百、邯郸美?#27785;幀?#23665;东圣豪集团、大庆庆客隆集团、安徽快乐真棒集团等40多家地方零售企业达成顺利合作且收效明显。

                                                  多点Dmall相关负责人表示,百益集团线下丰富的运营经验和广阔的门店分布,为多点Dmall在三四线城市数字零售转型探索工作提供了非常好的机会和数据基础。未来,多点Dmall非常期待通过与百益集团的合作,进一步在整个三四线城市数字零售转型工作中,取得更大的突破。

                                                  您可能也?#34892;?#36259;:

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