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                                                  新零售
                                                  新零售 > 资讯 > 正文

                                                  天猫成为全球第一大线上新品消费平台

                                                  天猫消费者事业部总经理家洛日前在中国新品消费盛典上透露,2018年是新品消费爆发的一年,个护、美妆和服饰均受到新品的推动。

                                                  据统计,去年全行业新品供应量超5000万,成交增速是大盘近两倍,新品重度消费者数量达7500万,其中70%为女性,超过一半人为85、90后,年人均购买17.3单新品。按地域划分,中国内地东部沿海和南部地区人群新品消费实力强劲,上海是新品消费之都,杭州新品人均消费额全国最高。

                                                  与此同时,天猫还发布了2018新品驱动品牌TOP100榜单,其中有42个位快消行业,包括雅诗兰黛、娇韵诗和Givenchy美妆等,来自服饰行业的品牌有27个,包括Nike、adidas、Zara、H&M、优衣库、李宁和安踏等。据悉天猫在2019年将投入百亿规模资源,继续为品牌新品提供流量曝光、供应?#21019;?#26032;、新品研发、跨界合作等服务,目标孵化100个单品成交破亿的新品。

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